[NEW PROJECT] Night Lovell - 'GOODNIGHT LOVELL'
After what seemed like an eternity for fans, Lovell has finally dropped his third full length project two and a half years after the release of his previous album, 'Red Teenage Melody' in June of 2016. After releasing what would become the first single for the project, "JOAN OF ARC" featuring the Suicide Boys on May 30th, the day after his birthday, it wasn't until later that summer that Lovell teased the album name, promising a full length project was on its way. Fast forward another 6 months and were heading into 'GOODNIGHT LOVELL's release date of January 25 until Lovell unexpectedly shared the album had to be postponed until February 22nd. In its place fans were gifted a second single in the form of "BAD KID" prod. by Ginseng & Fifty Grand. Bursting with a dark, "take no shit" attitude, accompanied ten days later with suspenseful, eye-catching visuals, it gave a clear indicator of what to be expected from the album. After dropping a third and final single "PINK WITCH / LESSON", a week before the 22nd, Lovell celebrated the release of his album with a party in his hometown Ottawa.
Wasting no time on this project, ready with the gang waiting on your info, Lovell makes a bold entrance on "MARY JANE" carrying over a "give no fucks" attitude on to "BAD KID". It's clear Lovell is looking to make a bold statement with this project. With everything going on though Lovell is conscious of his demons, dealing with toxic relationships on "MENTAL SLAVERY" featuring Lil West and lost love on "PAIN", Lovell shares a range of emotions throughout the project. Despite this, it's clear Lovell has an unwavering confidence that echos throughout the project, bringing the tempo back up on "WATCH ME" carrying it through to "MURDER RATE" and "I LIKE BLOOD" featuring Wifisfuneral. With a style all his own Lovell delivers a fresh take on familiar topics giving the listener something completely new while being able to relate to it. With Ginseng production throughout, the project maintains its moody, melancholy atmosphere top to bottom, with additional production from Cian P, Fifty Grand, Ryan Jacob, SinGrinch & others helping breath even more life into an already rampant project. One of Canada's top artists, mainstream success has eluded Lovell with the success of Toronto seemingly overshadowing the rest of Canada. Looking to change all that 'GOODNIGHT LOVELL' is set to make a bold statement that he is one of Canada's best.
Stream the full 'GOODNIGHT LOVELL' album by Night Lovell now on all streaming services.